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 Institute of International Management and Marketing

​The team of the Institute of International Management and Marketing (formerly the Institute of International Marketing) deals with the issues of international business - processes of internationalization of companies, various aspects of business operations in foreign markets, including cultural determinants of business activities abroad, the strategies in the international market, and international marketing. The scope of research interests of the Institute members are issues related to widely understood marketing: marketing services, regional marketing, marketing on the institutional market, luxury goods marketing, mobile marketing and others.