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 The Institute Founding Story

 
The Institute of International Management and Marketing traces its roots in the Department of Foreign Trade Organization and Technique (Katedra Organizacji i Techniki Handlu Zagranicznego), which was part of the Faculty of Foreign Trade at the Central School of Planning and Statistics. Its first head, who was in office from 1951 to 1967, was professor Stanisław Szczypiorski, a renowned authority in microeconomics of foreign trade. Together with professor Jan Zieleniewski, they co-authored a textbook on the organization and methods of foreign trade, which was for many years the primary teaching aid for this subject. Both professors successfully combined their academic carrier with consulting for enterprises.

The next head of the Department and then the Institute (1967-1996) was professor Klemens Białecki, one of the pioneers of marketing in the Central and Eastern Europe, who wrote his first book on export marketing in 1968. Professor Białecki held important administrative functions at the University, serving as the head of the Department, vice-dean and dean of the Foreign Trade Faculty, and vice-rector. At that time, the Department included among its members professor Zygmunt Kossut, who was the dean of the Foreign Trade Faculty for two consecutive terms.

As early as the 1970s, Professor Białecki and his colleagues introduced marketing into scholarly research and teaching agendas at the University. In addition, they conducted many trainings for foreign trade enterprises from various sectors and industries in cooperation with the Foreign Trade Personnel Improvement Center, the Polish Economic Society and the Polish Chamber of Foreign Trade (currently operating as the National Chamber of Commerce). They were pioneers in promoting knowledge about business enterprises in the market economy long before the systemic transformation took place in Poland in 1989.

The Department of Foreign Trade Organization and Technique was transformed into the Department of Economics of Foreign Trade Enterprises (Katedra Ekonomiki Przedsiębiorstw Handlu Zagranicznego). In 1979, the Institute of Economics and Organization of Foreign Trade Enterprises (Instytut Ekonomiki i Organizacji Przedsiębiorstw Handlu Zagranicznego) was created, comprising two units: the Department of International Marketing and Organization of Foreign Trade Enterprises (Zakład Międzynarodowego Marketingu i Organizacji Przedsiębiorstw Handlu Zagranicznego) and the Department of Economics and Organization of International Forwarding and Transport Enterprises (Zakład Międzynarodowego Marketingu i Organizacji Przedsiębiorstw Handlu Zagranicznego). In the academic year of 1988-89, the latter department was renamed the International Transport Department (Zakład Transportu Międzynarodowego), and then the International Transport and Logistics Department (Zakład Transportu Międzynarodowego i Logistyki) as an adjustment to the economic shifts in our country. The successive heads of this unit were:  professor Ignacy Tarski – the creator of the fundamentals of logistics, whose works were published in many European countries; professor Eufemia Teichmann - the dean of the Foreign Trade Department, the Polish ambassador to Lithuania, and the founder of the International Women's Forum at the Collegium of the World Economy in 1993; and professor Halina Brdulak - for six years, the president of the International Women's Forum and a co-organizer of the International Women's Forum in Logistics. The International Transport and Logistics Department was hosting cyclical TRANS Common Europe conferences, which were popular among both scientists and practitioners. The conference's motto was to combine diversity and create a platform for exchanging ideas among different environments.

At the beginning of the 1990s, the Institute of Economics and Organization of Foreign Trade Enterprises was transformed into the Institute of International Marketing. Following organizational changes at the University early in the second decade of the 21st century, the departments were closed, to be later reopened under different names as departments within the newly established Institute of International Management and Marketing.

In the years 1996–2002, the director of the Institute was professor Andrzej Sznajder, the former deputy dean of the Foreign Trade Department, to be followed by professor Elżbieta Duliniec from 2002 to 2018. Professor Jolanta Mazur, who has worked in the Institute since its inception, served as the dean of the Collegium of the World Economy in the years 2008–2012, while Professor Marzanna Katarzyna Witek-Hajduk, also a member of the Institute, were the deputy dean of the Collegium of World Economy between 2012 and 2016.

Currently, the director of the Institute is professor Mirosław Jarosiński. The Institute consists of three departments: the Department of International Business with professor Marzanna Katarzyna Witek-Hajduk as its head, the Department of International Marketing, headed by professor Izabela Kowalik and the Department of International Management, under professor Jacek Miroński.

 
 
 

 Wersja po polsku

 
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 Structure