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 Edytor zawartości

 


Contact                                                             D.Mironska.jpg

e-mail: dominika.mironska@sgh.waw.pl
address: Warsaw School of Economics
Madalinskiego str. 6/8, room 10, 02-513 Warsaw
(building M, ground floor)
phone: 22 564 86 84

 
Scientific Interests

  • Marketing 
  • Consumer and Donor behavior
  • CSR
  • Management in non-profit organizations

Classes

  • 110480-0392 Marketing – Bachelor studies
  • 110481-0392 Marketing (English version) – Bachelor studies
  • 237481-0622 Microeconomics of Competitiveness (licensed by HBS) – CEMS & Master studies
  • 237060-0392 Presentation Skills – Master studies

Selected Publications

  • D. Mirońska, P. Zaborek, NGO – Business Collaboration: A Comparison of Organizational, Social and Reputation Value from the NGO Perspective in Poland. Nonprofit and Voluntary Sector Quarterly, accepted for publication.
  • D. Mirońska, D., Cultural factors in presentation. In: Jabłonowska, L., Wachowiak, P., Winch, S. (ed.), The art of presentation: theory and practice. Difin, Warsaw 2018, pp. 45-64.
  • D. Mirońska, Teaching Multicultural Groups, in: W. Amann, J. Goh, (ed.), Phronesis in Business Schools. Reflections on Teaching and Learning, IAP - Information Age Publishing Inc, Charlotte, NC 2017.
  • D. Mirońska, I. Steuwe, Considerations for the Creating Shared Value concept in developing countries, Marketing i Rynek (Marketing&Market Journal), 2016, no. 7, p. 38-44.
  • D. Mirońska, Consumption and Philanthropy – the Sources of Happiness in the Light of the Theory and Empirical Research, Handel Wewnętrzny (Internal Trade Journal), 2016, no 5, pp. 182-194.
  • D. Mirońska, Managing Stakeholders Relations in Nonprofit Organizations. Marketing Perspective, Oficyna Wydawnicza SGH, Warsaw 2016.
  • D. Mirońska, The evolution of relations between business and non-profit organizations. Causes and symptoms, in: M. Starnawska (ed.), Social, Innovative and Financial Dimensions of Enterprising Organizations, Gdańsk University of Technology, Gdańsk 2015.
  • D. Mirońska, P. Zaborek, Segmentation of Polish consumers based on their attitudes towards Cause Related Marketing, Gospodarka Materiałowa i Logistyka (Material Management & Logistics), 2014, no 10, p. 2-10.
  • D. Mirońska, P. Zaborek, Perceptions of CRM in Poland. Field Research Results, Marketing i Rynek (Marketing&Market Journal), no 1, p. 32-41.
  • D. Mirońska, Communication of CSR activities of enterprises in the developed countries - instruments and trends, Handel Wewnętrzny (Internal Trade Journal), September-October 2012, part III, p. 54-61.
  • D. Mirońska, How to measure generosity?  Research dilemmas in philanthropy, Zeszyty Naukowe Uniwersytetu Ekonomicznego w Poznaniu (Working Papers of Poznan University of Economics, Poland), 2011, No 201, pp. 157-167.
  • D. Mirońska, Donors in contemporary Poland and in other countries. Overview and implications for marketing, Marketing i Rynek (Marketing&Market Journal), 2011, No. 12, pp. 7-15.
  • D. Mirońska, Quality of services from customer perspective, Marketing i Rynek (Marketing&Market Journal), 2011, No. 6, pp.10-15.