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Department of International Business

Research and publications

Department of International Business

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RESEARCH

Project “International brand strategies applied by the companies from the emerging markets in terms of the country of brand origin (COBO) effect and the consumers` behaviors” financed by the National Science Center (NCN), contract no UMO-2017/25/B/HS4/00372 Project manager: Associate Professor Marzanna Katarzyna Witek-Hajduk Performer: dr Anna Grudecka

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Research and publications

RESEARCH

NCN GRANT - PROJECT RE BRAND STRATEGY IN TERMS OF COBO

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