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The primary focus of the e-Business Unit is the use of the Internet and related technologies in an enterprise. Our approach to both researching and teaching takes foremost the perspective of management, including marketing, however, we are also interested in e-Business from the economics, computer science and financial point of view. The e-Business Unit operates within the structure of the Institute of Computer Science and Digital Economy, and remains in a complementary relationship with its other units, where the view from the perspective of information technology dominates.
The main research areas in the e-Business Unit include:
- strategies and models of e-business, and e-business techniques in traditional businesses
- patterns of consumer behavior on the Internet, in the information and communication systems
- the impact of information and communication technologies on the organization and its stakeholders
- new technologies in marketing
- economic, social, financial and technological factors affecting e-business
Faculty
- Tymoteusz Doligalski, PhD (head of the e-Business Unit)
- Paulina Roszkowska, PhD
- Sylwia Sobolewska, PhD
- Jacek Wójcik, PhD
- Piotr Maicki, PhD candidate
Selected publications :
- I. Hejduk (red.), Przedsiębiorczość nowych mediów. Analiza modeli biznesowych firm internetowych (Entrepreneurship of new media. Analysis of business models of Internet businesses), Oficyna Wydawnicza SGH, Warszawa 2013 (book in Polish)
- T. Doligalski (red.), Modele biznesu w Internecie. Teoria i studia przypadków polskich firm (Business models on the Internet. Theory and case studies of Polish companies) , Wydawnictwo Naukowe PWN, Warszawa 2014 (book in Polish)
- T. Doligalski, Internet-based Customer Value Management. Developing Customer Relationships Online, Springer, Heilderberg 2015
- T. Doligalski, Internet Business Models and Types of Goods Offered, published in the Journal of Business Models (2018).
The most important teaching-related achievements of the e-Business Unit faculty:
- creating and coordinating the e-business master's degree program (coordinator - prof. Irena Hejduk)
- carrying out multiple e-business related courses at the master's degree level
- creating and successfully running postgraduate studies related to the area of e-business
- supervising student teams who won the Google Online Marketing Challenge
- organizing cyclical e-business seminars
- collaborating with two student science clubs with e-business profiles
Postgraduate studies in e-Business Unit (taught in Polish):
- e-Business. Key technologies in business (cloud computing, mobility, IOT, data science, VR / AR) - e-Business. Kluczowe technologie w biznesie (cloud computing, mobility, IOT, data science, VR/AR)
- Internet Marketing (Marketing Internetowy)
- IInternet-based Marketing Communication (Komunikacja Marketingowa w Internecie)
Contact: via Institute of Computer Science and Digital Economy
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